Authentic corporate social responsibility: antecedents and effects on consumer purchase intention

Purpose The aim of the research is to identify factors that create an authentic company's corporate social responsibility (CSR) engagement and investigate whether CSR influences purchase intention. In addition, study attempts provide insights into mediation role attitude toward company frequency on Design/methodology/approach this study, a theoretical framework developed in which major antecedents are identified. A specific example brand its activities was used for study. An online questionnaire collect data. To verify hypothesis, structural equation modeling with partial least squares method used. total 240 people participated Findings results confirmed authenticity positively consumer Furthermore, hypothesized impact attitudes could be verified. Originality/value Although there influencing consumer's perceived CSR, it has not addressed differences presented full picture antecedents. proof as new antecedent investigated Moreover, outcomes still lacks depth. therefore addresses gap by providing extensive including authenticity.